By June 10, 2016 Read More →

What do millennials desire above all else — and how does Denver rate?

What do millennials desire above all else?

A thriving job market, even more so than affordable rent and home prices. And Denver, which in recent years has experienced a fast-growing economy, ranks No. 8 as a “perfect city” for that and other qualities millennials crave.

That’s according to a report Tuesday from Abodo, a Madison, Wisconsin-based online rental marketplace.

The report was based off a survey of more than 2,000 people born between 1982 and 1998, as well as walkability data from Walk Score, school systems and the Bureau of Labor Statistics. Respondents were asked to rate the most desirable qualities of a city.

Respondents rated the qualities (in order of importance) of:

  • A thriving job market.
  • Affordable rent.
  • Affordable home prices.
  • Parks or hiking trails.
  • Local restaurants (non-chain).
  • Quality pizza.
  • Top-rated public schools.
  • Movie theaters.
  • Walkability.
  • Revitalized downtown.
  • LGBTQ-friendly.
  • Ethnic food.
  • Green or farmers market.
  • Concert or music venues.
  • Quality public transportation.
  • Mall or town center.
  • Local coffee shops.
  • Affordable clothing stores.
  • A nearby lake, beach or river.
  • Local college or university.

Denver offered 75 percent of the qualities important to millennials, scoring high for its thriving job market, home prices, LGBTQ-friendliness and being close to lakes, but lacking in the areas of affordable rent, pizza quality, public school ratings and walkability.

The top-rated “most perfect” city in the survey was New York, followed by San Francisco, Seattle, Portland and Los Angeles.

Interestingly, millennials from Milwaukee overwhelmingly chose Denver as their “perfect city.”

> Abodo’s full report can be found here.

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